EARTH-White Lamp – Consumers turn individually chosen places on earth into luminous living room highlights


October 16, 2008


The wide world within your own four walls: Fluid Forms has developed a lampshade which consumers can design by themselves: EARTH-White. At www.fluid-forms.com, everybody can turn their favorite place into an original wall- or table lamp…


  • EARTH-White, the new easy-to-use design interface by Fluid Forms, turns everybody into designers of individual lamps
  • At www.fluid-forms.com people choose a specific place – for example, their place of residence or their favorite holiday destination
  • Within just a few seconds, the landscape is transformed into a 3D model of an original, personalized lamp
  • For the co-creation of the EARTH-White Lamp, neither additional software installations nor special knowledge is necessary
  • The homemade Software Formatory generates production data automatically and transmits it to Austrian production facilities
  • There 3D printers make the natural contour lines of the landscape visible in polyamide
  • A brushed aluminium frame spans the EARTH-White Lamp
  • The lamp is equipped with an energy saving ring bulb
  • Fluid Forms sends the EARTH-White Lamp worldwide
  • After CASSIUS - a lampshade that is boxed into form by the consumer – EARTH-White is Fluid Forms’ second inventive design interface to create unique, 3D printed lights
  • As an original – yet at the same time functional – designer object, the EARTH-White Lamp makes a perfect, personalized gift and a special way to remember a special place
  • Design your very own lamp right now



Classic News Release – Read the classic news release version of this release

Fluid Forms Newsroom – Visit our newsroom for background information

flickr-logoflickr pics – Get product images and logos in print quality

YouTube Videos – Visit Fluid Forms’ YouTube Channel


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MULTIMEDIA ELEMENTS:




QUOTES:


Hannes Walter, CEO, on 3d-printing and user co-creation:
(click here to see the  Xing.com profile of Hannes Walter)


  • With 3D-printing laser technology, we produce layer by layer arbitrary three-dimensional objects made of polyamide
  • Every day people buy products that rarely meet their demands concerning form, aestetics and function up to 100%. More and more often, they ask for solutions they can co-create. Products should reflect their emotions, their own ideas and their personal character. This is where our tools come in.


Stephen Williams, CTO, on 3d-printing and the democratization of production, sales and advertising:
(click here to see the Xing.com profile of Stephen Williams)

  • The 3d-printing machine only uses as much of the raw material as necessary, virtually no waste material is produced
  • Cutting edge production technologies combined with our unique software Formatory create previously undreamed-of possibilities for the new generation of prosumers. user co-creation and user manufacturing democratize production, sales and advertising. It induces the next step of industrialization.

 

 

RELATED LINKS:


Selective Laser Sintering – More about the technology behind the EARTH White

Fluid Forms on del.icio.us – Links to mass customization, co-creation and fabbinga

Fluid Forms Newsfeed – Keep up with Fluid Forms by subscribing to our Newsfeed

Fluid Forms Blog – Visit our blog for more stories



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ABOUT FLUID FORMS:

Founded in 2005, the design label Fluid Forms continues to revolutionize the global marketplace for emotionally appealing products, connecting creative-minded consumers with professional designers. User-friendly software and the inimitable www.fluid-forms.com platform enable inspired individuals to integrate their personal touches into predesigned objects while product engineers ensure creativity coalesces with unparalleled performance.


CONTACT:

Andreas Jaritz (Spokesperson)
Fluid Forms
Marketing & PR
Josefigasse 1
A-8020 Graz
AUSTRIA

+43 316 89 02 03 (office)
+43 316 89 02 0315  (fax)
+43 650 41 660 82  (cell)
andreas.jaritz (skype)

Email: andreas.jaritz@fluid-forms.com
Website: http://www.fluid-forms.com
Blog: http://www.fluid-forms.com/blog
Newsroom: http://www.fluid-forms.com/newsroom



The whole content of this release is published under a Creative Commons License

 








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