Mass products and boring browsing through catalogs are a thing of the past. Fluid Forms points to the future of modern product development: With CASSIUS, the first market-ready concept of its kind, original lights for one’s own living room are punched out of a virtual block. A sophisticated software and 3D printer turn consumers into “powerful” designers of individual products with just a few mouse clicks…

• CASSIUS is an interactive design interface, which sets a further step towards User Manufacturing
• At www.fluid-forms.com the user turns into a designer of individual products in a virtual boxing match
• By mouse click ,virtual boxing gloves give blows to the 3D model of a punching bag and thus create exclusive and unique lampshades for one’s own living room
• The home made software Formatory generates production data on the basis of the individually adapted model and transmits them automatically to Austrian production facilities
• 3D printers transform the virtual draft layer by layer into an exclusive design object
• Without technical knowledge, the user can thus create high quality, original and – at the same time – functional products all on his own
• Fluid Forms delivers the unique CASSIUS lampshade worldwide within 3 weeks
• With CASSIUS, Fluid Forms is also represented on the internationally renowned media art festival ARS Electronica in Linz
• On the festival, visitors can compete against a real punching bag, peppered with sensors
• Force and position of each blow, but also hugs, are transmitted to the computer model of the punching bag
• From 4th to 9th September, visitors can challenge the real CASSIUS at the ARS Electronica at the Architekturforum Oberösterreich (Herbert-Bayer-Platz 1, 4020 Linz) and create unique lights on their own
• Step into the ring now!

Optionally you can download our press release in the classic release style here.

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MULTIMEDIA ELEMENTS:

Designing a lampshade by punching a punchbag	CASSIUS_ tryptichon
CASSIUS_ lamp_on

Find pictures in print quality here.

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QUOTES ABOUT THE INTERACTIVE DESIGN INTERFACE CASSIUS:

Hannes Walter, CEO of Fluid Forms: (click  here to see the  profile of Hannes Walter)

• With their computer-mouse, users compete against a 3D model of a punching bag. Virtual boxing gloves give blows on this punching bag and thus form an exclusive and unique object..
• More and more consumers want to create high quality products on their own, both for themselves and for others. Our developments promote this concept of user generated design and, at the same time, move the complex production steps in the background.

Stephen Williams, CTO of Fluid Forms: (click here to see the  profile of Stephen Williams)

• Consumers playfully turn into sculptors of the 21st century.
• With CASSIUS, we are forming the consumer landscape in a totally new way!

ABOUT FLUID FORMS:

Founded in 2005, the design label Fluid Forms continues to revolutionize the global marketplace for emotionally appealing products, connecting creative-minded consumers with professional designers. User-friendly software and the inimitable www.fluid-forms.com platform enable inspired individuals to integrate their personal touches into predesigned objects while product engineers ensure creativity coalesces with unparalleled performance.

CONTACT:

Andreas Jaritz (Spokesperson)
Fluid Forms
Marketing & PR
Josefigasse 1
A-8020 Graz
AUSTRIA

+43 316 89 02 03 (office)
+43 316 89 02 0315  (fax)
+43 650 41 660 82  (cell)
andreas.jaritz (skype)

Email: andreas.jaritz@fluid-forms.com
Website: http://www.fluid-forms.com
Blog: http://www.fluid-forms.com/blog
Newsroom: http://www.fluid-forms.com/newsroom

The whole content of this release is published under a Creative Commons License